The stock market could be quite a competitive and tough environment. But as many successful investors have realized, one of the keys to success in online stock trading is identifying the potential for success in the stocks and industries out there. The fast food industry is one such massive opportunity.

Eating Outside Is Just Growing

People in the United States love to eat outside. And the number of people preferring to visit restaurants is actually growing. The US Census Bureau data states that Americans’ expenditure on eating had grown 6% in 2018. In 2019, it’s already up by 4% beating even retail spending that witnessed a 3% average rise so far this year. Very soon, Americans’ eating out expenditure could even surpass expenditure at grocery stores.

Fast food is one of the most popular eating options for Americans, so much so that it’s become a way of life. The industry accounts for over $1 trillion worth of annual global sales. It isn’t surprising that the market leaders in this industry are highly favored by Wall Street. While you have giants such as McDonald’s ($MCD), you have many new and smaller players looking for a portion of the pie through innovative selling strategies.

The Big Players

McDonald’s is undoubtedly the largest player in the industry. It boasts 7% of global sales from its 32,000 locations. Another iconic name is Starbucks ($SBUX) that has traditionally been focusing on sales of beverages though it is now realizing the need to diversify into lunch and breakfast. The owner of three iconic brands is Yum! Brands ($YUM), that has KFC, Pizza Hut and Taco Bell under its umbrella. Tim Horton’s and Burger King come under the Restaurant Brands International ($QSR) umbrella. Dunkin’s Brands ($DNKN) focuses on the lunch and breakfast space.

Smaller Brands

You also have smaller brands such as Wendy’s ($WEN), Shake Shack ($SHAK) and Jack in the Box ($JACK). If you are looking for companies focused on the international market, you have Yum Brands China Holdings ($YUMC) which dominates the Chinese market. Subway, Chick-fil-A and Arby’s have not yet gone public.

There is great opportunity in the restaurant and fast food industry, and with the right research and the opinions of experienced investors and analysts, you can buy the right kind of stocks that not only suit your portfolio but give you tons of earnings opportunities. A great view of the markets is what TradeZero offers with its high tech but user-friendly stock market trading software. Get to learn more about what we offer by calling us at 1 954-944-3885, or emailing


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