Stock trading is no longer the black art it used to be. The public is embracing the idea of buying into stocks, and helping them are online trading brokers.   

The advantages of TradeZero’s direct access trading platforms and the commission free model were highlighted at the Positive Phil podcast where and TradeZero America co-founder Dan Pipitone was the guest. Interviewer Phil infused a great deal of positivity in the audience with Dan’s motivational quotes. Dan always looks to improve himself personally and is in the continuous hunt for perfection. That reflects on the decisions he’s made in his personal life, and also professionally, right from when Dan and his partners sold Noble Trading and started the innovative online broker dealer firm in 2015.

TradeZero and TradeZero America

During the podcast, Pipitone touched upon the fact that TradeZero is actually made up of two companies - TradeZero and TradeZero America. TradeZero, founded in 2015, is aimed at non-US investors who like to trade in the US markets. But since its founding in 2015, Pipitone and his team also received a great deal of interest from US investors. Since TradeZero was only designed for international customers, Pipitone and his partner John Muscatella decided to start a dedicated brokerage site for US residents. That’s the story behind the founding of TradeZero America in 2019, with the same high tech and innovative features as the TradeZero international site for non-US residents.

For the past 9 years, TradeZero has been using the same technology. They’re leveraging the technology to offer professional grade trading. All this is offered in a commission-free environment.  

Where Do the Earnings Come From?

While zero commission trading has now become more common, back when TradeZero launched it in 2015 it created a lot of interest. It still does. Pipitone explained that this innovation was brought in as a result of TradeZero’s quest for excellence and for making trading easier, cheaper and faster for customers. The commission-free model is the direct result of that. But the inevitable question that comes up is how does the online broker dealer make profit if it keeps offering commission free trading?

Pipitone has been asked this question many times. He highlighted three key ways of making money. One is by way of margin interest. The second is by routing. TradeZero receives rebates from exchanges for directing the order flow to them. Thirdly, TradeZero earns from its intraday short access. When traders are looking for a stock to short and it isn’t easy to borrow, they have fees to deal with. TradeZero helps give them access to those difficult stocks and charges a fee for it.

TradeZero’s Robust Platforms 

Pipitone also touched on the fact that TradeZero offers desktop and web platforms that are high tech and robust. They offer features such as Level 2 market data, multiple charts, real-time news, the ability to trade with just your keyboard, etc. It also offers the mobile platform.   

Customer Care at a Higher Level

Pipitone then talked about the top-level customer care offered by TradeZero. They help customers individually in all trading aspects including explaining the TradeZero trading platform, helping set up hot keys and answering questions. The service enjoyed by TradeZero customers is on a more personal and comprehensive level than what other Internet brokers offer. Customer support is through phone or through live chat at the website. 

Pipitone concludes with an affirmation of the quest for pushing the boundaries constantly. That ensures TradeZero keeps getting better and better, and brings in new innovations to help traders. Experience this innovation by calling 1 954-944-3885 or sending an email to


The content provided here is solely for informational and educational purposes and does not constitute an offer to sell or a solicitation to buy any security or instrument which may be referenced upon the site, or an offer to provide advisory or other services by TradeZero in any jurisdiction in which such offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction. Investors are advised not to rely on the information contained in this writing to make an informed investment or financial decision. TradeZero explicitly disclaims all liability for any action taken based on any information contained in this writing.